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  • About Beats

    Formally established in 2008, Beats Electronics (Beats) comprises the Beats" by Dr. Dre" family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio" software technology and streaming music subscription service Beats Music". Through these world class offerings, Beats" has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.



    Available in the US This Month at Apple.com and Select Retailers

    Beats Also Debuts New "Royal Edition" Solo2 Colors

    Culver City - November 12, 2014 - Beats by Dr. Dre (Beats), the leading audio brand co-founded by Dr. Dre and Jimmy Iovine and acquired by Apple Inc. in July 2014, today announced that it will be expanding its offering of exceptional wireless products with the launch of the new Solo2 Wireless on-ear headphones.

    With a focus on sound, quality, design and usability, Beats continues to innovate in the Bluetooth market, growing its wireless headphone business 172% (Source: The NPD Group Retail Tracking Service, YoY January-September 2014, dollars) while providing consumers with products that enhance their lifestyle and music experience. Additionally, the companys Solo model is the #1 headphone in the market (Source: The NPD Group Retail Tracking Service, YTD January-September 2014, dollars).

    "Were taking the most popular headphone in the world and adding wireless Bluetooth functionality to it," said Beats President Luke Wood. "The Solo2 is already a world-class headphone much lauded for its acoustics, and now it joins our growing family of successful wireless products."

    Designed For Sound. Tuned For Emotion. Now Wireless.

    Solo2 Wireless offers the same dynamic sound and streamlined design as Solo2, but with the added benefit of wireless capabilities. With its Bluetooth technology, Solo2 Wireless can move freely for up to 30 feet from your audio device. Take phone calls, skip songs, and change the volume using the "b" button and volume buttons on the ear cup. Its rechargeable battery allows you to enjoy up to 12 hours of wireless playback. Not charged? Not a problem. Just plug in the provided RemoteTalkTM cable and enjoy your music.

    Sound: With fine-tuned acoustics for clarity, breath and balance, Solo2 Wireless delivers a complete listening experience. Regardless of the kind of music youre into, its dynamic and wide range of sound will bring you closer to what the artist intended you to hear.

    Design: With fast flowing curves and no visible screws, the Solo2 Wireless has a sleek, streamlined aesthetic. Starting at the center of the flexible headband, the frame of the Solo2 Wireless has an innovative curve that gives it a custom-fit feeling. Ergonomically angled ear cups pivot to complete this natural fit and provide optimal comfort and sound delivery.

    Colors: Available in red, black, white, and blue.

    Partnership: Beats has once again teamed up with project (RED), making the red Solo2 an official (RED) product, helping to fight the battle against AIDS.

    Solo2 Wireless retails for $299.95 and will be available this month at Apple.com and select retailers. Go to BeatsbyDre.com to be notified on specific colors and availability. Red Solo2 Wireless will be sold exclusively at Verizon Wireless, in stores and online, through 2014.

    Introducing the new "Royal Edition" colors for Solo2

    Just in time for the holiday season, Beats will also release its new "Royal Edition" line of Solo2 colors, including Stone Grey, Hunter Green, Imperial Violet, Blush Rose, and Sapphire Blue. With deep, rich qualities and a satin, iridescent finish, these five colors will be at the top of your wish list.

    "Royal Edition" Solo2 colors retail for $199.95 and will be available this month at Apple.com and select retailers.

    About Beats
    Beats by Dr. Dre (Beats), is the leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brands continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.


    The next generation of performance earphones revolutionizes the workout experience and brings out your inner athlete.

    Powerbeats 2 Wireless Earphones Available Online Globally Via www.beatsbydre.com
    Beginning June 2014

    Culver City, CA June 12, 2014 - Beats Electronics LLC (Beats), the leading audio brand co-founded by Dr. Dre and Jimmy Iovine, today introduced the companys first wireless earphones with the official launch of the new Powerbeats 2 Wireless. Designed for athletes, Powerbeats 2 Wireless delivers Beats signature sound in a lightweight, durable, and sweat resistant package for a game-changing experience. Freedom from wires raises your training to new heights and allows you to take your workout anywhere, while the redesigned earhooks provide better comfort and fit no matter how rigorous the workout.

    To me this product represents the intersection of sports and music, said Beats president Luke Wood. This is Beats, superior technology and design with premium sound quality. But most importantly, the Powerbeats 2 Wireless are designed to serve as a tool for athletes at all fitness levels, whether youre LeBron James in training or just out for a morning run.

    Inspired by LeBron James, Powerbeats 2 Wireless earphones bring to life relentless performance with IPX4 sweat and water resistance, a rechargeable battery with 6 hours of non-stop playback, Bluetooth connection, signature sound, and superior design.

    "As one of the co-creators of Powerbeats, I am so proud of how the product continues to evolve and transform the athlete experience with music. There's nothing else out there that delivers this brand of high quality sound during an intense workout, and these new Powerbeats 2 Wireless take it to a whole new level," said NBA all-star LeBron James. "Music is one of my main motivations when I work out, and I know others can relate because music takes people to a different place that inspires more energy and focus. Ultimately, music and athletic performance are one, and through this partnership with Beats, we continue to push that envelope in every way possible."

    Beats has played a significant role in facilitating consumer adoption of wireless products, owning 57% of the U.S. Premium ($95+) Wireless Headphones sales in 2013. Spurred by the entry of the Beats Wireless in 2012 and Studio Wireless in 2013, the company has also helped to grow the entire wireless product category, which expanded more than 108% since 2011. With the introduction of Powerbeats 2 Wireless earphones, Beats enters the wireless segment of the fitness and exercise headphone market, which was marked by significant growth in 2013. During that time, Bluetooth and water resistant headphones increased 93% and 51% in units in the US, respectively. [Source: NPD Groups Retail Tracking Service].

    Introducing Powerbeats 2 Wireless: Performance. Power. Freedom.

    Design: Dont let sweat stop you. Powerbeats 2 Wireless earphones are IPX4 sweat and water resistant from the earbuds to the flat tangle free cable wrap around, with RemoteTalk" control for a no-slip grip when changing volume, switching tracks, and making hands-free calls. Designed to perform, the wireless earphones are lightweight and compact with flexible earhooks, providing a comfortable and secure fit. When not in use, there is a hard shell case to keep them safe.

    Power Management: From the street to the court, Powerbeats 2 Wireless gives you the freedom to take your workout anywhere. Wireless Bluetooth connectivity gives you the ability to connect up to 30 feet from your Bluetooth-enabled device, and a rechargeable battery with 6-hour playback gives you the power to endure to the end. If youre on empty, a 15-minute quick charge delivers an extra hour of non-stop playback.

    Color: The Powerbeats 2 Wireless earphones will be available in black, red and white.

    Powerbeats 2 Wireless earphones retail for $199.95 and will be available online at www.beatsbydre.com and at select retailers in June 2014, and widely available beginning in July 2014 at authorized Beats retailers. Sign up today at www.beatsbydre.com to be notified when product is available.

    Beats by dre studio 2 wireless

    Beats studio2.0 wireless Bluetooth Headset overall design looks very personalized with the atmosphere, using a headset wearing styles, coupled with a large head earmuffs and thick beams, supportive with good security, with to wear a very good effect, can be a good long-wearing listening to meet user needs, is a fashion wave of people out to the streets when necessary headset products. Currently, in the business of digital audio Zhengzhou Cyril sale 2869 yuan, interested friends may wish to look at.

    Beats studio2.0 wireless Bluetooth version has dual active noise reduction technology, easily isolated from work during the patchwork of noise next door neighbor or hoarse racket. When you listen to music, active noise reduction (ANC) technology automatically balance the tone and noise of the outside world. If you only need to use the headset to eliminate external noise, ANC Only mode automatically increase noise levels, to bring you a more tranquil world.

    Beats studio2.0 wireless Bluetooth version with battery life up to 20 hours of rechargeable battery. In order to prevent the waste of electricity, auto switch function can automatically turn off when you unplug the headphones plug headset, while the use of clear and easy to understand fuel gauge, you can keep track of how much remaining power available to enjoy the music.

    Editorial comment:

    Frequency range Beats studio2.0 wireless Bluetooth Headset between 100-18000Hz, impedance of 32 ohms, sensitivity of 105dB, it can be said that a driver can easily mix and match audio headset products, the overall headset bright and natural sound, have good low-down potential, is a sound design and performance of both the fashion headphones.

    Beats by dre  Privacy Policy

    Dated 13 August 2012

    " Beats Electronics, LLC and each of its affiliated companies (Beats, we, us or our) is committed to respecting the privacy rights of all users of the Beats website where this Privacy Policy is posted (each, a Site) and persons who may contact Beats at our stores and call centers, and through our contests, sweepstakes, and online surveys or use of applications and/or software we may make available from time to time (we refer to the Site, the services made available through the Site, and other services and applications made available by Beats collectively, as the Beats Features). As such, we have established and implemented this Privacy Policy to inform visitors to the Site and users of the Beats Features how we use and protect the information we collect through the Site and the Beats Features. By visiting the Site or using any of the Beats Features, you consent to Beats' collection, use, disclosure, transfer and storage of information relating to you as set forth in this Privacy Policy.